Akzo Nobel Coatings: creating a competitive advantage that is difficult to duplicate through knowledge from customer

In 2015, Strategy&Results consultants conducted an audit of customer expectations for our company. I was expecting confirmation of the knowledge existing in the company. However, thanks to the study, we received a precise injection of new information in a form that allows us to create new processes focusing on the most important customer expectations. As a result, we have created an area of a competitive advantage that is difficult to duplicate.